Tips to boost your digital marketing in 2016!

The start of a new year is a great time to reassess your business direction. But too many businesses focus on profits and balance sheets, without thinking about the strategies that will best attract and retain customers. In 2016, your brand’s online marketing presence will be more crucial than ever. With January fast approaching, we’ve put together a simple checklist to ensure your digital marketing strategy achieves its new year’s resolutions.

1. Optimise your website
Mobile will continue to dominate consumer behaviour next year. And if we learned anything from Google’s Mobilegeddon in April, it’s that websites that aren’t mobile optimised will simply be left behind. In 2016 your website needs to provide a simple, efficient browsing experience – no matter what device your customer is using. If it doesn’t at the moment, it’s time to step up your game.

2. Refresh your social media strategy
Things change fast in the social media space, so it’s important to constantly reassess your marketing strategy. Check your audience profile and drill down into the kinds of content that are delivering the highest levels of engagement and reach. If you are targeting a niche market, make sure they’re still on the same platforms you are. (Otherwise, it might be time to finally download Snapchat…)

3. Check your brand consistency
When you’re marketing across multiple platforms it can be easy for small (or large) inconsistences to creep into your brand. Check the logos, imagery and language used across all your touchpoints – website, social media pages, email templates and more – to ensure messaging is consistent and relevant to each stage of the customer’s journey.

4. Tidy up your data
Data has been the buzzword of 2015, and it will remain crucial for years to come. Information about your customers’ browsing and buying habits is one of the most valuable assets your business can hold. Ensure you are capturing, storing and using this data to make evidence-based decisions about your future marketing strategy. It’s also a good time to tidy up your existing customer databases, networking contacts and email lists.

5. Polish your reputation
When it comes to business, Googling yourself isn’t a sign of vanity – it’s a crucial step in protecting your online reputation. Look for mentions of your brand on social media, news and review sites, and set up Google alerts to notify you of future mentions. If you’ve received negative feedback, think about how you can improve your service in 2016. Also, remember the importance of personal branding – what you say online can affect your professional reputation. Check the privacy settings on your social media accounts, and if you wouldn’t say it at a networking function don’t say it online.

Need help with any – or all – of these steps? That’s where we come in. We can audit and assess your business’s digital marketing strategies over the break and have recommendations in place for the new year. Contact us now to ensure you start 2016 right.

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